I’ve always thought of brands as an extension of Humans; like us, Palm Bay Pest Control have a life journey too. Every day a new brand is born and like a new-born child, it also will come with certain attributes and characteristics, which only become evident and clear as we come in contact with it on a regular basis.
Children are often given’guidelines- do’s and don’ts to manage everyday life. Similarly, brands also need some rules that will help it create a distinguished image of itself in the market. These rules are made by carefully examining its market, competition and the purpose of its presence.
Afterwards, when a child starts going to school, he develops his own list of’do’s and don’ts and a way of life that’s customised to his needs and dreams. A brand, too, builds its dos and don’ts which clearly state how it will look, behave and speak. The same as the simple things that guide us in life regular form the basis of our existence and make things extremely organized and simple, brand guidelines, in a really efficient and systematic way put emphasis on how the brand will unleash its own content into the world. This provides a good frame to use as a starting point for any branding work.
Just like the traffic signs, guidelines bring a sense of direction. Creativity within limits can be challenging, but at exactly the same time, it provides the essential direction. When you have too much to research, it can get intimidating and paralysing. And in the long run, you could just be exploring a variety of routes without knowing where exactly to go. When a thoughtful guide is created, it gives a clear understanding to the branding team on how to go about things instead of just beating around the bush.
Life with no rules is unimaginable. In fact, without rules it would be chaotic. Then, how can a brand live its life with no regulations and guidelines? It’s these guidelines that set the brand apart from others; they provide the essential direction to reach its goal. This is vital as it ensures that there is consistency and symmetry in the brand voice that echoes with the audience. This will then create brand awareness and build confidence.
So, whether you’re a start-up, an already well-established brand or considering rebranding, it is never too late to develop brand guidelines.