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Month: October 2018

Why Are Brand Guidelines Necessary?

Why Are Brand Guidelines Necessary?

Education Woman Girl Team Presentation Ski

I’ve always thought of brands as an extension of Humans; like us, Palm Bay Pest Control have a life journey too. Every day a new brand is born and like a new-born child, it also will come with certain attributes and characteristics, which only become evident and clear as we come in contact with it on a regular basis.

Children are often given’guidelines- do’s and don’ts to manage everyday life. Similarly, brands also need some rules that will help it create a distinguished image of itself in the market. These rules are made by carefully examining its market, competition and the purpose of its presence.

Afterwards, when a child starts going to school, he develops his own list of’do’s and don’ts and a way of life that’s customised to his needs and dreams. A brand, too, builds its dos and don’ts which clearly state how it will look, behave and speak. The same as the simple things that guide us in life regular form the basis of our existence and make things extremely organized and simple, brand guidelines, in a really efficient and systematic way put emphasis on how the brand will unleash its own content into the world. This provides a good frame to use as a starting point for any branding work.

Just like the traffic signs, guidelines bring a sense of direction. Creativity within limits can be challenging, but at exactly the same time, it provides the essential direction. When you have too much to research, it can get intimidating and paralysing. And in the long run, you could just be exploring a variety of routes without knowing where exactly to go. When a thoughtful guide is created, it gives a clear understanding to the branding team on how to go about things instead of just beating around the bush.

Life with no rules is unimaginable. In fact, without rules it would be chaotic. Then, how can a brand live its life with no regulations and guidelines? It’s these guidelines that set the brand apart from others; they provide the essential direction to reach its goal. This is vital as it ensures that there is consistency and symmetry in the brand voice that echoes with the audience. This will then create brand awareness and build confidence.

So, whether you’re a start-up, an already well-established brand or considering rebranding, it is never too late to develop brand guidelines.

Breathtaking Photos

Breathtaking Photos

Sunset, Tree, Water, Silhouette, Nature

There is not one rule of thumb to follow when it comes to creating a stunning and professional photograph. The only thing to know when you first get started in photography is that it will take a while before you are able to take stunning shots.

However, without general guidelines you may wander off the trail quite easily. This is why we have decided to supply you a list of items to pay attention to. If you follow it through, you will be able to focus your efforts on learning how to take pro shots. Let’s see what we have in store for you.

Pick Your Spots Carefully

If you take your time to review the magnificent photographs captured by your colleagues, you will start to discover certain patterns. There is a special one that emerges from the pile of the miscellaneous others – unique standpoint.

You can easily notice that some of the pictures of world-famous architectural masterpieces are only more magnificent than others. Why? Because a photographer picked an interesting spot to take photos from.

Practice Composition

Every great photo follows the rules of terrific composition. You should examine your photo as if were a tic-tac-toe (3×3) board. If you check the work of your colleagues, you’ll soon discover that they place fascinating objects on the intersection of these lines.

This bit takes a lot of practice. Start by using the grid system most DSLRs and smartphones already have. After some time, you may develop an instinct to place the items of your photography spontaneously in these spots.

Play with Lighting

Lighting is also one of the factors that plays a vital role in the making of a gorgeous photograph. If you’re a beginner photographer, you should start by learning a few tricks, such as when to position the object behind and facing the light source, how to leverage light to highlight something on the photo, etc..

If you like to take photographs of landscapes and town scenes, consider focusing your photography attempts on taking pictures during the golden hours. If you take photos indoors, you will have to invest into some lighting equipment to play with.

Photo Editing Is Essential

All of the stunning photos which have been captured in the modern history of photography were tampered with. Lightroom and Photoshop can make a stunning image out of the ordinary and”meh” photographs. You should definitely start post processing your photos if you want to end up with diamonds in your hands.

On the other hand, many photographers do not have time or simply don’t want to get involved in image editing. If you belong to this group of individuals, you can outsource your picture editing to professionals with years of experience in image post processing software.

Start Learning Exposure

We have saved the hardest for the end – vulnerability. As you can control the exposure with ISO, aperture and shutter speed, you’ll have a lot to learn about how each of these affect your picture, and eventually have the ability to take extraordinary photos.

Learning exposure is very important because you will find yourself taking photos in tricky lighting situations, which is where your knowledge will really shine. If you want to learn how exposure affects your photographs, load them into any image editing software and check the histogram. The graph to the left indicates that the image is too dark, while the graph shifted to the right indicates the opposite.

Now that you know what you can do to ensure your photographs look stunning, have a go at it. And remember, nothing beats raw expertise and constant practice.

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